YouTube adds a new way to tip creators

By: Catie Keck

YouTube viewers will soon have a new way to throw their support — and money — behind their favorite creators. A new tool called Super Thanks that lets you tip creators is now being tested on the platform.

The feature lets users applaud a creator by choosing from one of four price points between $2 and $50 (or the regional currency equivalent). When a user purchases one of these four options, they’ll see a celebratory animation on-screen and a colorful comment with their name appear below the video in the comments section. Creators themselves will be able to respond to these messages in the same way they can on regular comments…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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