Ad Metrics Calculator

Compute core paid-ads metrics (CPM, CPC, CTR, CPA, and ROAS) and forecast results from a budget, or find break-even from product economics.

$
Purchases, leads, or whatever you count as a result.
$
$
$
Cost per 1,000 impressions for your placement.
%
Share of impressions that click.
%
Share of clicks that convert.
$
$
$
What the product costs you per order.
$
$
Processing, transaction, and marketplace fees per order.