Six Key Charts You Need to Understand Where Ad Tech Is Going
The ad technology known as programmatic is really a series of tactics including fully automated buying on a large scale, real-time auctions for ad inventory and data-driven targeting. Often just one of those elements is enough for someone to call a campaign “programmatic.” But like the future according to William Gibson, programmatic advertising isn’t evenly distributed. With the help of Magna Global, Pathmatics and IgnitionOne, we’ve assembled the snapshot you need to understand programmatic in a few quick glances, as well as a reference you can return to: Get a downloadable PDF version here. See the charts here
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