Are Instagram ads paying off?

  • 2 mins to read
Are Instagram ads paying off?Carousel-Instagram-e1432916555704

Facebook Canada rolled out its ad program for Instagram seven months ago with a hand-picked cohort of five initial advertisers.

Since then, Canadian marketers have used the platform for everything from music sponsorships to sports marketing campaigns. One organization even turned Instagram into a ‘choose your own adventure’ film.

The social network has released its first results from Canadian campaigns. Here’s an early look at how the ads are performing.
See the campaigns here

 

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

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Estimated monthly earnings

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Estimated yearly projection

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