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How YouTube Theater’s Opening Is Inspiring A New Creator Economy

By: Andrea Zarczynski

YouTube is making bold moves as the entertainment industry resumes live music and events. This week the company announced a first naming rights agreement with Hollywood Park sports and entertainment venue that will name the 300-acre, 6,000-seat destination YouTube Theater. 

The extensive, multi-year partnership is the first of its kind for YouTube, according to a company announcement. As the performance venue opens in mid-summer for concerts, awards shows, YouTube creator events and more, the company will bring artists and fans together in a new fashion that inspires the next generation of creators…read more.

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