By: Andrew Hutchinson

Facebook is taking the next step in its evolving eCommerce push with the introduction of a new “Live Shopping Fridays” series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream.

Among the brands taking part will be Abercrombie & Fitch, Clinique and Sephora, each of which will offer up experts to provide real-time answers to viewer questions, as they showcase their latest offerings…read more.

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