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YouTube Taps into the Popularity of BTS to Boost its New ‘Shorts’ Option

By: Andrew Hutchinson

After rolling out the next stage of its TikTok-esque ‘Shorts’ feature last week, which sees the beta version of the option now available in all regions, and making Shorts available to all US users last month, YouTube is now looking to take Shorts to the next level, as it seeks to fend off rising competition from TikTok on the short-form video front…read more.

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