By: Erin Teague and Tim Katz

YouTube is the place where fans can find a wide range of sports content from clips and highlights to live games. Today, we’re introducing a refreshed destination to watch sports on YouTube, and new ways for advertisers to reach today’s digital-first sports fans.

The way we watch video has forever changed. Not only are streaming platforms edging out linear TV as our primary viewing destination, but we’re forgoing traditional primetime and immersing ourselves in content that’s most relevant to us. For sports lovers, this means their fandom extends far beyond the game, where they turn to digital video to engage with everything from top 10 plays and game analysis to candid conversations with their favorite athletes…read more.

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