Your videos themselves contain a story. But, you should think about teasing that story out with your videos’ thumbnails, titles, and descriptions. Think of these pieces, collectively, as your content’s billboard. A compelling video billboard can be the hook that attracts new fans who are looking for great videos and channels on YouTube. The thumbnail, title and description combinations you create can make your content irresistibly clickable, or easy to skim over and ignore – so make sure to optimize them… Read More.

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