Aux Mode

How should an influencer sound?

By: Rebecca Jennings

For 10 straight years, the most popular way to introduce oneself on YouTube has been a single phrase: “Hey guys!” That’s pretty obvious to anyone who’s ever watched a YouTube video about, well, anything, but the company still put in the energy to actually track the data over the past decade. “What’s up” and “good morning” come in at second and third, but “hey guys” has consistently remained in the top spot. (Here is a fun supercut of a bunch of YouTubers saying it until the phrase ceases to mean anything at all.)…read more.

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