The YouTube Sensation

The YouTube Sensationyoutube-new-flat-logo-4

By: Michael Johnston


In February 2005, Youtube was created, the creators designed the site to let people share videos with the rest of the world. It didn’t take long for the site to become popular, and in November 2006, Google purchased YouTube for $1.65 billion. In the early days of YouTube, you could find videos showing interesting locations, stunts and hilarious pranks. You can still find that sort of content today, but you’ll also see political debates, musical performances and instructional videos. Now, Youtubers are using this as a business tool where they can track clicks, views, demographics and even Country’s from where their content is being watched from. This creates popular web channels, large amount of followers and feature product launches.

Enter Founder and CEO of the Toronto based company, Adam Rumanek. His company Aux Mode is an Internet multi channel network that represents content developers worldwide. We asked Adam what it takes to be a YouTube star and he said “it isn’t easy to be a YouTube star, and it usually doesn’t happen overnight, although it sometimes does.

However, if you have the creative content and the desire to expand your audience and views, can help.” Aux Mode develops a tailor-made online strategy to determine the best path for their clients and their content while creating multiple revenue streams through targeted advertising, merchandising, email marketing, and content repurposing. What that means is, Aux Mode distributes videos on platforms such as YouTube, Vine, Instagram and Facebook based on the content type and target audience. Aux Mode represents thousands of content creators from around the world and Adam is adimet that his clients receive over 1.5 billion views on a monthly basis. Aux Mode is a YouTube Certified Company and Certified Google Partner who works with content creators to help them ‘own their audience’, get more views, attain higher watch times and to monetize their content. Adam is hopeful that his experience will help others potentially spawn new talent.

Contact Aux Mode for more information on YouTube tips, tricks and monetization. Please subscribe to our network here. Aux Mode has been helping YouTubers and all online content creators grow their channels.To learn more please visit our YouTube Channel.