What is a vlogger? A vlogger is a video blogger, they are hired by you to upload videos to YouTube to start discussions, share opinions and interests with the world. A vlog is a conversational video (often casual) featuring a person talking directly to the audience. This is a unique type of marketing called experience marketing. These videos can be shared, help spread your brand, increase viewers and keep them engaged. A vlogger interacts with viewers, gets involved in the online community and often times they become online influencers. Vloggers can engage, blend humour, compassion and wit without sounding preachy and viewers tend to get involved more naturally. Vloggers are usually given creative control and this allows for innovative ways to work well with your product or brand. These video bloggers have unique skills, styles and ways of building trust with viewers. For instance, some have easy-to-understand narratives while others speak from the heart and share their point of view and most vloggers have an international audience leading to monetizing your original content, business and product.  In short, if you can hire a video blogger to consistently produce new content and interact with your audience, YouTube will continue to help you make money.

 

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