Write the Best Titles for Content Marketing: A 10-Point Checklist

Before writing, promoting, and publishing your next book, eBook, or content marketing premium (i.e., a report, SlideShare presentation, video, white paper, etc.), take a moment to make sure you’ve chosen the best possible title.

Titles play a “make or break” role in content marketing and publishing success:

Choose the right title, and you can establish instant rapport with your intended readers. The right title should clearly indicate who should buy or download your publication, why they should buy or download it, and how they will benefit from it.

Choose the wrong title, however, and your book or incentive becomes invisible! Just as the headline is the most important part of an advertisement, the title is the promise that attracts readers (and search engines) to your publication’s landing page and engages their interest.
This post will review the key characteristics to successful titles, including 10 questions to ask when you are brainstorming and/or weighing your title options. I’ve also created a Title Evaluation Scorecard you can download to help guide your decisions.

Although the examples below focus on published books — books that, in many cases, have been long-term bestsellers that created lasting brands for their authors — the principles apply to choosing and evaluating titles for all types of content marketing projects. Read more here

 

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