Audio & Video Monetization
IP Protection & Reporting
By: Chris Murphy
The streaming world just got a big shake-up. On Monday, telecommunications giant AT&T announced that it would be spinning off WarnerMedia and combining it with cable-programming company Discovery in a brand-new venture. The decision to spin off WarnerMedia—which includes HBO, HBO Max, Warner Bros., CNN, and several other cable networks—comes three years after AT&T …
By: Andrew Hutchinson
Facebook has announced a range of new monetization options for creators, with a focus on short video clips – which could put more pressure on TikTok, which is still working on its own revenue-share programs…read more.
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By: Jon Lafayette
Tubi, the streaming service acquired last year by Fox for $440 million, will grow to be a billion dollar business, according to Fox CEO Lachlan Murdoch.
Speaking on Fox’s fiscal second-quarter earnings call Tuesday, Murdoch called Tubi “an exciting growth engine for the company and a key strategic platform not only for …
It’s no secret that YouTube is an extensively robust platform that offers near endless entertainment and opportunities to users and creators alike. It has revolutionized the way in which content is consumed, and has attracted an immensely large audience while doing so – in fact, YouTube is the second most visited website in the world.
It’s hard to express just how much video content is available on YouTube these days. Hours of video get uploaded every single second, with no sign of slowing down. And among that content – in between the personal blogs and reaction videos – are the scientists trying to explain how the universe works… view full article
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The Navy taps YouTube creators for its latest recruiting campaign
The Rise Of Social Media By Michael Johnston
In the past decade we have seen a rise in the success of a number of social media platforms, which not only allow us to connect with people we never thought imaginable, but give businesses the opportunity to engage with their clients like never before.
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The applause for Netflix’s recent success is still ringing in everyone’s ears. Yet beneath the din, there is whispering about whether this star of streaming can sustain its story of success. I think not. And the reason is fundamentally simple: companies do not understand how expensive it is to run a video platform. Netflix created …
In this presentation, Jessie shares her best tips on scalability and building a strong foundation within a company. Click the video image below to view the presentation. And be sure to like the video.
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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