Category: Uncategorized

Facebook Launches New Dynamic Ads for Video Streaming Platforms

By: Andrew Hutchinson

Today, The Social Network has added new ‘Dynamic Ads for Streaming’, which is designed to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests.

As explained by Facebook:

“With Dynamic Ads for Streaming, when people see an ad for your …

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How Amazon Is Attracting Bigger Audiences With Premium Sports, IMDb TV’s Free Content

By: Antonio Ferme

At Variety‘s Virtual TV Fest panel presented by Amazon Advertising, Marie Donoghue, VP of global sports video at Amazon, as well as Ryan Pirozzi and Lauren Anderson — IMDb TV’s co-heads of content and programming — spoke with Variety NY digital editor Todd Spangler.

The execs discussed the lineup of original series and live …

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YouTube bans masthead ads for politics, alcohol and bets

By: Elizabeth Culliford

Alphabet Inc’s (GOOGL.O) YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site’s homepage nor ads for alcohol, gambling and prescription drugs, it said on Monday.

In an email to advertisers, seen by Reuters, YouTube said the change built on its move last …

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New Nielsen Measurement Shows Streaming Usage Outrunning Broadcast TV In May

Streaming Platforms

By: Jill Goldsmith and Dade Hayes

A new monthly Nielsen measurement called The Gauge shows just how much the pandemic has catalyzed streaming among a broad ranger of consumers with May usage across all television homes climbing to 26% of time spent on TV — outpacing broadcast, with an audience share of 25%.

The streaming video data included SVOD and AVOD. …

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How do I grow myYouTube channel?

The key is to make videos that capture people’s attention and keep them coming back for more.

How do I make money on my YouTube Channel? It’s all about your audience reach, watch time and views.

How does the YouTube algorithm work? It’s designed to find videos that match viewers’ individual interests.

How …

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YouTube Select is Google’s new program for running ads on top videos

By: Abner Li

Google Preferred lets advertisers pay to have their ads appear in front of YouTube’s top videos and channels. The program is now being updated and replaced with “YouTube Select.”

Google calls YouTube Select a “reimagination and unification of solutions like Google Preferred and prime packs.” Advertisers can choose from different “lineups” that are “tailored to …

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Sports fans globally turning to streaming

By: Stuart Thompson

According to the report, online paid streaming services for sports have now surpassed broadcast, with over three in five sports viewers paying for a streaming service compared with under half who view through pay broadcast TV services.

The number of sports viewers globally who don’t pay for any type of service …

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Expanding our commitment to Black music through the #YouTubeBlack Voices Fund

By: Tuma Basa

It’s impossible to capture the Black experience. People try to do it with their titles or thinkpieces, but every time society thinks it’s figured out the Black community, Black people find a way to remix the culture into something fresh. As the culture expands, so do we. Last year YouTube Music launched …

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YouTube Rolls Out Copyright Checks Tool, Which Analyzes Your Video Prior to Upload, to More Users

By: Andrew Hutchinson

After first previewing the tool last September, then launching an initial, small-scale test in February, YouTube is now expanding the roll-out of its pre-publish Checks tool, which analyzes the content of your video for a range of potential violations, including copyright concerns, before you publish your clip.

As you can see here, the new Checks system, …

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Online Content – how to protect and secure your digital rights.

GDPR Now Podcast

Listen to the Podcast with Adam Rumanek

https://gdprnow.fireside.fm/35

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

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Estimated monthly earnings

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Estimated yearly projection

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