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The applause for Netflix’s recent success is still ringing in everyone’s ears. Yet beneath the din, there is whispering about whether this star of streaming can sustain its story of success. I think not. And the reason is fundamentally simple: companies do not understand how expensive it is to run a video platform. Netflix created …
Move People to Choose Your Brand:
YouTube now provides access to over 1B unique, engaged users every month. That’s why 100% of the AdAge Top 100 Advertisers invest on YouTube and thousands of professional creators publish their video content to YouTube. These Users, Advertisers and Creators together define the YouTube Ecosystem, providing brand building …
YouTube TrueView Ads: The Rundown With YouTube TrueView Ads Pay only when someone chooses to watch your video, so your ad budget is always well-spent.
Where viewers choose you
You pay only when a viewer actually chooses to watch your video. Your budgets will go farther and be more efficiently spent.
Dove Real Beauty Sketches: 163 Million Views on YouTube
Dove believes in celebrating beauty in its diversity and, in doing so, raising the self-esteem of women and young girls globally. Featuring real women in advertising has been an integral part of the Dove brand’s DNA—dating back to the introduction of the Dove Beauty Bar …
Online dating site Zoosk wanted more than broad awareness, it was after brand “fame.” To do this, the company moved away from TV and looked towards a more conversational platform – YouTube. It created a YouTube channel and used TrueView and standard in-stream ads for its #HeartFriend and #MountainMan campaigns. This let Zoosk place its …
Critically acclaimed as a fresh take on a timeless story, the Broadway musical “Rodgers + Hammerstein”s Cinderella” wanted to reach a new audience: children and adults in New York. Its agency, Situation Interactive, turned to YouTube, allocating 10% of its TV advertising spend to TrueView ads. The result? A 12% increase in ticket sales, heightened …