Category: Uncategorized

Facebook plans to go after Clubhouse — and podcasts — with a suite of new audio products

By: Peter Kafka

Facebook CEO Mark Zuckerberg has announced a suite of audio products, including a Clubhouse competitor and a push into podcasting, that his company intends to roll out over the next few weeks and months. You can read about all of those below; not included in that list was a plan …

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Facebook and Instagram notices in iOS apps tell users tracking helps keep them ‘free of charge’

By: Kim Lyons

Facebook is continuing its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app (Facebook is Instagram’s parent company).

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YouTube is a media juggernaut that could soon equal Netflix in revenue

By: Jennifer Elias

Google’s YouTube is already the world’s largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year’s end.

In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from …

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Helping creators diversify their revenue

By: Barbara Macdonald

Over the past year, we’ve seen fans and creators increasingly turn to Paid Digital Goods on YouTube to connect with each other.

At YouTube, we believe creators and artists should be able to transform their passion into a business. We first kicked off these efforts over thirteen years ago with the …

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YouTube secures a big win in the EU over copyright

EU copyright YouTube

By: Ryan Browne

The European Union’s top court on Tuesday ruled that Google’s YouTube and other online platforms should not be held liable for copyright-infringing uploads in certain situations.

As things stand, online platforms “do not, in principle, themselves make a communication to the public of copyright-protected content illegally posted online by users of those platforms,” …

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Facebook Launches New Dynamic Ads for Video Streaming Platforms

By: Andrew Hutchinson

Today, The Social Network has added new ‘Dynamic Ads for Streaming’, which is designed to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests.

As explained by Facebook:

“With Dynamic Ads for Streaming, when people see an ad for your …

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How Amazon Is Attracting Bigger Audiences With Premium Sports, IMDb TV’s Free Content

By: Antonio Ferme

At Variety‘s Virtual TV Fest panel presented by Amazon Advertising, Marie Donoghue, VP of global sports video at Amazon, as well as Ryan Pirozzi and Lauren Anderson — IMDb TV’s co-heads of content and programming — spoke with Variety NY digital editor Todd Spangler.

The execs discussed the lineup of original series and live …

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YouTube bans masthead ads for politics, alcohol and bets

By: Elizabeth Culliford

Alphabet Inc’s (GOOGL.O) YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site’s homepage nor ads for alcohol, gambling and prescription drugs, it said on Monday.

In an email to advertisers, seen by Reuters, YouTube said the change built on its move last …

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New Nielsen Measurement Shows Streaming Usage Outrunning Broadcast TV In May

Streaming Platforms

By: Jill Goldsmith and Dade Hayes

A new monthly Nielsen measurement called The Gauge shows just how much the pandemic has catalyzed streaming among a broad ranger of consumers with May usage across all television homes climbing to 26% of time spent on TV — outpacing broadcast, with an audience share of 25%.

The streaming video data included SVOD and AVOD. …

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How do I grow myYouTube channel?

The key is to make videos that capture people’s attention and keep them coming back for more.

How do I make money on my YouTube Channel? It’s all about your audience reach, watch time and views.

How does the YouTube algorithm work? It’s designed to find videos that match viewers’ individual interests.

How …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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Estimated daily earnings

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Estimated monthly earnings

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Estimated yearly projection

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