Category: Uncategorized

Struum launches its ‘ClassPass for streaming’ service to the public

By: Sarah Perez

Struum, the new streaming service from former Disney and Discovery execs, is today officially launching to the public. Unlike traditional on-demand streamers, such as Netflix, the Struum model is more akin to a “ClassPass for streaming,” as its plan is to aggregate content from smaller video services then provide access under …

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Investing to empower the YouTube experience for the next generation of video

By: Neal Mohan

Ever wonder what went into the development of YouTube’s mobile tool for shooting short videos? Or what it takes to support millions of people watching a concert live in HDR? That’s what I hope to do with this new blog series—explore how we transform innovative ideas into cutting-edge reality for viewers …

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YouTube Previews Upcoming Improvements for YouTube Studio, Including Auto-Generated Title Suggestions

By: Andrew Hutchinson

YouTube has shared some insight into coming updates for its Creator Studio management platform, including improved processes for uploading videos via the mobile app, and an expansion of its pre-publish checking capacity to help creators avoid potential penalties. 

First off, YouTube is looking to improve its upload default settings, which will see defaults added to the …

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Amazon debuts free video-streaming service MiniTV in its India app

By: Kim Lyons

Amazon has launched an ad-supported, free video streaming service called MiniTV within the Amazon India app, TechCrunch reports. It’s a different offering than its separate Amazon Prime Video service, as MiniTV is contained within Amazon’s traditional shopping app, rather than its own standalone app.

Only available to users in India, MiniTV’s …

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YouTube’s Ads Generate Almost Similar Revenue as Netflix

By: Barney Cotton

Data presented by Finbold indicates that YouTube’s advertising revenue for Q1 2021 stands at $6.01bn, representing a percentage difference of 17.4% to Netflix’s $7.16bn.

YouTube’s ad revenues for Q4 2020 stood at $6.88bn, slightly surpassing Netflix’s $6.64bn revenue for the quarter. The revenue was YouTube’s highest.

Between Q1 2019 and Q1 …

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Facebook plans to go after Clubhouse — and podcasts — with a suite of new audio products

By: Peter Kafka

Facebook CEO Mark Zuckerberg has announced a suite of audio products, including a Clubhouse competitor and a push into podcasting, that his company intends to roll out over the next few weeks and months. You can read about all of those below; not included in that list was a plan …

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Facebook and Instagram notices in iOS apps tell users tracking helps keep them ‘free of charge’

By: Kim Lyons

Facebook is continuing its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app (Facebook is Instagram’s parent company).

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YouTube is a media juggernaut that could soon equal Netflix in revenue

By: Jennifer Elias

Google’s YouTube is already the world’s largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year’s end.

In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from …

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Helping creators diversify their revenue

By: Barbara Macdonald

Over the past year, we’ve seen fans and creators increasingly turn to Paid Digital Goods on YouTube to connect with each other.

At YouTube, we believe creators and artists should be able to transform their passion into a business. We first kicked off these efforts over thirteen years ago with the …

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YouTube secures a big win in the EU over copyright

EU copyright YouTube

By: Ryan Browne

The European Union’s top court on Tuesday ruled that Google’s YouTube and other online platforms should not be held liable for copyright-infringing uploads in certain situations.

As things stand, online platforms “do not, in principle, themselves make a communication to the public of copyright-protected content illegally posted online by users of those platforms,” …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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Estimated daily earnings

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