How to Transition from Vine to YouTube
By: Ryan Prussky
In February 2005, the most popular website of all time, YouTube was created. The creators, Chad Hurley, Steve Chen, and Jawed Karim, designed the site to let people share videos with the rest of the world. Ever since its introduction, YouTube has continued to grow in popularity to this day. While other social networking sites, and video platforms have emerged, none have come close to the mass audience that YouTube collects everyday. It is beneficial for the content creator to have multiple platforms to gain a following on, but one platform has made it very difficult to transition over to other networks, and ultimately restricts monetization. At first Vine was a unique twist on video editing and creativity, but has now hurt the people who dedicated their time to gain a following, as those followers are no longer patrons of the site.
The rapid decline in Vine users has caused thousands of viners to abandon their accounts and move their brand over to YouTube. While a lot of the dedicated fans may follow their favorite viner over to YouTube, many casual fans may be turned off by the new content. This is where being used to making videos for the Vine platform becomes a disadvantage. While Vine was very cool for editing short six second clips, it hardly was able to tell a compelling story, or even be able to entertain the viewer for more than a few loops. Although creating a video that is only six seconds and interesting enough to engage the viewer, is a difficult task, creating a video that is between five-ten minutes is even harder, especially if you want the consumer to be entertained throughout. Unfortunately, those video creators, who are used to the Vine platform, will struggle when it comes to creating an idea, filming, and even editing longer videos.
In addition to the content almost certainly changing, the length of a video on Youtube affects how it will be viewed. Unusually long videos will likely be less shareable, making them less viewed. In contrast, if a video is too short, it is unlikely to be accompanied by any advertising/sponsorship. Viners transitioning over to Youtube often face the problem of making videos too short, eliminating the possibility of advertisements and completely removing a viable source of revenue.
In conclusion, vine is facing extinction, and with it, all the viners will fall into obscurity, unless they are able to properly transition their brand over to YouTube. While doing so, will not be easy, it is possible. By maintaining the niche you built as a viner, as well as being open to adapting, in video length and potentially the content, it is possible for a viner to successfully transition from Vine to YouTube.
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