Moms Turn to Online Video: The Opportunity for Brands

Whether they are researching the next family vacation or squeezing in a workout during nap time, today’s moms are turning to YouTube in their moments of need. Check out the video below to see how brands are answering those needs, sparking a discussion, or providing a little inspiration in return.

Today’s moms aren’t so different from their moms, or even their moms’ moms. They have many of the same parenting questions, and they experience similar joys—watching their children learn new things, for example. But the resources they use to manage the complexities of motherhood have changed. Moms still seek advice and a broad range of opinions, but they’re often turning to the web to do so. To better understand the role of the internet in moms’ lives, we partnered with TNS to survey 1,500 women ages 18–54 who watch videos online and have kids under the age of 18. Results showed that 83% of those moms search for answers to their questions online.1 And of those, three in five moms use online video to answer those questions.1 When moms have those I-want-to-know, I-want-to-go, I-want-to-buy, I-want-to-do moments, they often turn to YouTube. So much so that moms say they visit YouTube more than any other site or app for online video.2 Whether to research the next family vacation, get in a quick workout during nap time, decide which tablet is the best option for the kids to share, offer homework help with the fractions lesson, or learn how to set up the new printer for her own small business, Mom turns to YouTube in her moments of need, no matter how big or small. With Mother’s Day fast approaching, we want to celebrate moms and all they do. Check out the video below to see how Mom is turning to YouTube in her moments of need—and how brands are answering her needs, sparking a discussion, or providing a little inspiration in return. Read more here

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