By: Barbara Macdonald

Over the past year, we’ve seen fans and creators increasingly turn to Paid Digital Goods on YouTube to connect with each other.

At YouTube, we believe creators and artists should be able to transform their passion into a business. We first kicked off these efforts over thirteen years ago with the launch of the YouTube Partner Program, and since then, we’ve rolled out a multitude of ways that creators can make money beyond ads. Paid Digital Goods like Super Chat, Super Stickers and channel memberships are an important part of our focus because they help creators make more money while strengthening the relationship with their viewers. Over the past year, we’ve seen fans and creators increasingly turn to these products to connect with each other.

In fact, in 2020, over 10M viewers bought their first Paid Digital Good (Super Chat, Super Sticker, or channel membership) on YouTube… read more. 

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