Author's posts

How to Make Money On YouTube: Free ebook download

How To Make Money On YouTube

 

“Social media is about getting people to know you, engage with you and trust you so that ultimately they want to do business with you. You too can make money through social media platforms if you take the time to follow the proper steps, know what you want, …

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Top Three Benefits of Youtube

Top Three Benefits of Youtube

YouTube has dozens of benefits for businesses, including these top three (in no specific order), which we consider to be the most significant.

First, YouTube drives traffic to your website. The content you are creating is original and creative and when viewers search for anything related to your business—they …

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Social Media Dashboards: HooteSuite

Social Media Dashboards: HooteSuite www.hootsuite.com

A social media centralized dashboard allows you to go to one site and access 5 of your personal social networks and all of your data. Instead of logging in to five different URLs with different passwords, this site makes it more convenient by having everything in one place. HootSuite has …

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Social Media Optimization

Social Media Optimization

Social media optimization (SMO) takes a holistic approach that not only encompasses strategic and careful planning but also creative content and the absolute need to include Google Analytics in the process to strengthen your web presence. We need to emphasize the importance of a continuous cost/benefit analysis and a time commitment.  SMO …

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Public Relations and Online Marketing

Public Relations and Online Marketing by Adam Rumanek

 

The purpose of public relations (PR) is to create publicity for your service or product. As your company grows, you need to try and get your name in print, speak at conferences, establish relationships with people of influence and get your message out. If you are …

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Niche: The New Age of Marketing

Niche: The New Age of Marketing Change is good.

 

There is a need to adjust the way we market our products and services due to an increasingly competitive market. Thus, we need to turn marketing on its head by focusing on the customer, asking the customer questions and responding to their answers. What the …

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Strategy of Niche Marketing for Competitive Advantage

Strategy of Niche Marketing for Competitive Advantage How does niche marketing lead to competitive advantage?

 

By positioning your company focus into profitable segments and focusing on customers and their needs that have been neglected by others. This focus is profitable due to lack of competition. It is also important to remember that intimate knowledge …

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Strategy for Long Term Success in the Online Market

Strategy for Long Term Success in the Online Market

 

What can a business do to establish a strong market position today?

Strategic implementation capabilities are incredibly important due to rapidly changing market environments. An entry strategy can make or break a business due to the fact that a niche strategy is very narrow because …

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Want to Start a Niche Marketing Strategy?

So You Want to Start a Niche Marketing Strategy? by Adam Rumanek

Know your market and focus on the customer—do this by talking to your customer, asking questions and listening to specific needs. Make sure you understand what your competitor is doing right and make sure you develop a clear image of your product. If …

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Niche Marketing: Why?

Niche Marketing: Why?

Due to an increase in competition over the years, many companies have been trying to implement the concept of niche marketing and the Internet is helping these companies implement their idea at a fast pace. This ever-changing field has been attracting more and more niche customers.

Niche marketing can be described as …

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