Are Instagram ads paying off?

Facebook Canada rolled out its ad program for Instagram seven months ago with a hand-picked cohort of five initial advertisers.

Since then, Canadian marketers have used the platform for everything from music sponsorships to sports marketing campaigns. One organization even turned Instagram into a ‘choose your own adventure’ film.

The social network has released its first results from Canadian campaigns. Here’s an early look at how the ads are performing.
See the campaigns here

 

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